Thermotane

How On The Rock Marketing helped Thermotane grow leads and expand its propane service footprint.

Overview

Since 1947, Thermotane has been dedicated to delivering exceptional propane service to customers across Orlando, Daytona, Tampa, and the greater Central Florida region. As a locally owned company, Thermotane prioritizes customer needs and affordability, offering expert service, reliable delivery, and competitive pricing—making them the trusted choice for all your propane needs.

Measurable Growth in 90 Days

• Completed PR statement and secured media coverage.
• Contacted regional media outlets for pay-to-print placements.
• Created and published social media posts announcing the acquisition.
• Managing the transition of Matchett Google Business Profile to Thermotane.
• Preserving existing reviews and SEO history.
• Designed targeted mailers for Palm Coast outreach.
• Reformatted and organized mailing addresses.
• Developed a sales brochure for client outreach.

Strengthening Thermotane’s Brand Through Strategic Media, Marketing, and Local Outreach

On The Rock Marketing played a key role in helping Thermotane expand its presence and strengthen its brand during the acquisition of Matchett. The team crafted and distributed a polished PR statement to multiple media outlets, securing coverage through pay-to-print placements and developing engaging social media content to announce the acquisition.

The team also managed the transition of the Matchett Google Business Profile to Thermotane, ensuring the retention of valuable reviews and SEO history. To support Thermotane’s growth in new service areas, On The Rock Marketing designed and executed targeted mailers for outreach in Palm Coast, organizing and refining address lists for maximum accuracy. In addition, they created a professional residential brochure, giving Thermotane’s sales team a powerful tool to connect with potential clients.

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